What I CAN Do
for you
Copywriting
I'm an expert at all things related to words, especially when it comes to finessing copy for luxury brands. Campaigns, newsletters, promotions, packaging, techy UX updates, HR communications, radio scripts, outdoor advertising...you name it and I’ve probably written it. If not, I’d love to.
SEO blog creation
Boost your organic traffic with a relevant, SEO-rich blog that will help you rank on Google for key search terms. I can help launch the blog hub page, recommend target keywords and keep the articles coming. Perfectly researched and efficient blogs are a great way to show your authority in the industry as well as giving existing and prospective customers invaluable information.
editorial articles
Looking for well-researched, beautiful long-form articles that get to the heart of a topic? Entrust your editorial pieces to me and I'll create thought-provoking prose for your readership. I have many years of experience in beauty and fashion editorial writing, but can turn my hand to any genre - just let me know what you have in mind.
Brand positioning
Who are you as a brand and what do you stand for? These fundamentals are the starting point for business success. I’ll help you cut through the noise and define your place in the industry. I’ll work with you to create a Brand Book including brand purpose, values, mission, USPs, target audience and more.
Content & Social Strategy
A strong content strategy will ensure you hit your goals, whether that’s increasing sales or brand awareness. I’ll create a marketing plan for you that encompasses all digital channels including social, CRM and web. With this clear vision, I can then provide a monthly content calendar to ensure KPIs are met.
Hello, I’m Sarah
Hailing from the deepest, darkest Wales, I've spent the last 15 years crafting copy, creative and content strategies for some of the most revered beauty & fashion players in the UK & Middle East.
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Luxury beauty is my specialty but I've also written for Chevrolet, Dubai Shopping Festival, hot air balloon tours, restaurant openings and so much more - I love researching new topics.
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Outside of freelance life, you'll find me obsessively monitoring the traffic of my own beauty blog while wearing all black and complaining about the heat of Dubai.
Brands I've
worked with
